Friday, September 11, 2009

Bareware Maternity


This successful online retailer of premium maternity and baby products needed a print catalogue along with a shift in brand positioning. The existing catalogue was being produced in-house, laser printed on a simple bond paper, folded and stapled to form a 5 1/2" x 8" booklet. Functional enough but a little too cut and paste for a retailer of high quality products for the discerning parent. So, we pumped up the volume just a tad with this 84 page, full-colour catalogue and gave it a clean, contemporary "Gap" look and feel to appeal to our client's audience of young sophisticates.
Print Catalogue.