A light, fun identity that screamed flavour but with a hint of sophistication and culture that whispered gourmet - that was our objective for Benino Gelato, an authentic Italian gelateria situated on the west coast of Canada. We started with the idea of three stylized scoops of ice cream. The trick was to set a high aesthetic standard while preserving the fun factor. Once we'd hit upon the graphic for the logo, the rest was easy. And, for the record, it's true what they say: "you don't have to be Italian". But it helps.
Logo/Slogan/Corporate Identity/Collateral/Print Ads
