Sugarbelly, a manufacturer of designer maternity support belts, was still in its infancy when it was decided the brand should be revisited. We renamed the company Daisychain Maternity, developed the new brand - logo, identity system and sales collateral - and wrote the slogan: "Love your Daisychain. It loves you." We wrote the company's business plan which was used to acquire the investment capital needed to finance start-up and, in the process, developed the broad marketing strategies for new business development; this involved, among other things, a revised business model that shifted the focus of the sales effort from wholesaling to brick-and-mortar retailers of maternity products to online, direct-to-consumer sales.
Brand Name & Logo/Corporate Identity/Slogan/
Packaging/Collateral/Website (content only)/Business Plan
Brand Name & Logo/Corporate Identity/Slogan/
Packaging/Collateral/Website (content only)/Business Plan
