Two outdoor companies were talking merger. Gallop & Gallop had horizontal billboards; Omni had vertical. This first execution set the tone and established the premise for the merger campaign: a visual presentation of the concept "Seeing It Both Ways" using stereotypical ad imagery presented in a humourous but aesthetically pleasing way that cleverly linked the two formats. The plan was to run a series of such ads then add direct mail and billboard to the launch campaign for the newly merged company. The sad and shameful end to this story is that the merger didn't happen and this ad never saw the light of day.
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