The Nugget Group, an IT placement firm specializing in placing SAP techies, needed R/3 consultants in a jiffy. It had run ads in major newspapers in both Chicago and Toronto to no avail and, now, was up against a hard deadline to fill positions. IBM needed SAP technicians in Chicago and it needed them yesterday. This ad, with its cleverly encoded headline, would mean little or nothing to the uninitiated but was a bullet to the brain of any R/3 specialist looking for a gig. Nugget got its people within days of the ad running and the client, IBM, got the techies it needed to get the job done.
Recruitment Ad
