The world's largest software company was having difficulty recruiting techies in Canada. SAP was perceived to be highly bureaucratic, hierarchal and autocratic by outsiders. In-focus groups conducted with SAP technical staff quickly demonstrated that SAP was anything but. Indeed, the SAP culture was entrepreneurial and democratic in spirit. The SAP environment placed a high value on both individual merit and collaborative effort and was quick to celebrate and reward accomplishment. These ads sought to realign people's perceptions and present SAP in its true colours.
Recruitment Ad
