Friday, September 11, 2009

TOMATO TOMATO


What fun we had with TOMATO TOMATO! We got to name the company, build the brand and create a launch campaign for this hip, west coast restaurant. Located in a somewhat sleepy semi-rural setting, we decided to position against the competition by taking a chic, urban approach. We created what we felt was a clever but likeable brand that didn't take itself too seriously and then went to town creating fun, attention-getting outdoor and newsprint ads for the launch campaign.
Brand Name & Logo/Slogan/Corporate Identity/Collateral/Print Ads/Outdoor